Transform Your Mindset, Transform Your Business.

BUSINESS | PUBLISHED: 05 JUNE 2024 | 3 MINUTE READ

Written By: Caryn Clegg

A Mompreneur’s Guide to Growth

As a business coach for female entrepreneurs, I’ve seen firsthand how the right mindset shifts can transform your business and life.

Let me share some key shifts that have helped me and my clients thrive.

Shift Your Messaging: From Pain Points to Transformation

Some months back, I coached a client who ran an online boutique. Her marketing centeredaround pain points like “Are you tired of boring, outdated wardrobe options?” While this approach resonated somewhat, it wasn’t until we shifted her messaging to focus on the transformation her boutique offered that things changed dramatically. We rephrased her message to highlight the benefits: "Discover a wardrobe that makes you feel confident, stylish, and ready to conquer your day." This shift brought in more engaged and loyal customers excited about the transformation she offered.

Embody the CEO Within

One of the most powerful changes you can make is to start seeing yourself as the CEO of your business. It means showing up with confidence and embodying the transformation you are offering. I had a client running a successful graphic design business but still viewed herself as a freelancer. We worked on shifting her mindset to see herself as the CEO. She started setting higher goals, implemented structured systems and communicated with clients from a place of confidence and self-belief. This transformation was palpable—not just for her but also for her clients and team.

Believe in Your Offering

Truly believing in what you offer is essential. That enthusiasm is contagious when genuinely excited and confident about your product or service. Potential clients can sense your conviction, making them more likely to trust and invest in you're offering. Make it a habit to remind yourself daily of the value you provide and the positive impact you make.

Focus on Inner Work

Success isn't just about external strategies but about internal alignment. Tackling limiting beliefs, self-doubt, and fears is crucial. Incorporate practices like visualization, gratitude journaling, and positive affirmations into your daily routine. Visualize your success, express gratitude for your achievements, and approach your work positively. This inner work creates a magnetic force that attracts opportunities and clients.

Sell with Positive Energy

When selling your product or service, focus on bringing positive energy into your interactions. Approach sales with enthusiasm, genuine interest, and a belief in the benefits you offer. Instead of focusing solely on closing the deal, prioritize building relationships and providing value. This positive approach will enhance your sales outcomes and build long-term client loyalty.

Mompreneurs, these mindset shifts are your key to success. Shift your messaging to focus on transformation, embody the CEO within you, believe in your offering, and focus on inner work. Your conviction, confidence, and positive energy will attract the success you deserve.

Step into your power and watch your business soar. You've got this, CEO Mom!

---

I'm Caryn Clegg, a business coach passionate about helping entrepreneurs bring their ideas to life. With my qualifications in business and marketing, I've had the privilege of working with some amazing people in various industries. I'm not just a business coach, though. I'm also a social entrepreneur who strongly believes in creating positive change through my work. Advocating for social justice and gender equality is a big part of who I am, and I love that my career allows me to make a difference in the world while helping others achieve their goals.

How to reach me:

INSTAGRAM

WEBSITE