Everyone sees the company. The 55,000 students. The 25 years. What they don't see are the years in between. The business that almost didn't make it. The night that changed everything. Kay Cheytanov has spent decades building something that matters, and this is the story behind all of it. The parts that never made the highlight reel.

From a simple journal note to a trusted media platform, Elize Fisher shares the journey behind WorkingMama Magazine. Built through resilience, clarity, and lived experience, this story traces the evolution from a digital concept to a credible print publication with strategic partnerships, flagship events, and a growing community of ambitious women across South Africa.