WorkingMama Magazine~ The New Era Of Me: Building With Women Who Build

Elize Fisher didn’t build WorkingMama Magazine from comfort. She built it from clarity.

When Elize left Johannesburg for Cape Town at the end of 2019, she wasn’t chasing a perfect plan. She wanted a life that finally felt like her own, one with room to grow, dream, lead, and rebuild without apology. She arrived with three daughters, a few boxes, and a quiet determination she hadn’t yet named.

Then the world paused.

The global pandemic forced stillness and introspection, becoming an unexpected turning point. During this period, Elize focused on growth and foundation-building. She completed her B.Com Honours in Business Management, earned international coaching certifications, and committed herself to personal and professional development that would later shape the direction of her work.

It wasn’t a business strategy that sparked WorkingMama. It was lived experience.

One afternoon, while revisiting an old journal entry that read, “I want to own a family magazine,” Elize recognised the audience she had always known: ambitious women balancing careers, businesses, motherhood, and personal growth. Women who didn’t need surface-level motivation, but real representation, credible platforms, and meaningful opportunity.

WorkingMama Magazine was born to meet that need.

The Early Days of WorkingMama Magazine

What began as a digital concept in early 2022 quickly evolved into a growing editorial platform supported by contributors, partners, and a community of working women across South Africa. With no formal design background and limited resources, Elize took the first step anyway.

A simple call for contributors on Facebook brought writers on board, and the first digital issue launched soon after.

The journey wasn’t linear.

Over the years, teams shifted, resources stretched, and rebuilding became a recurring theme. Each setback tested her resilience, focus, and belief in the vision. But rather than stepping back, Elize refined the message, strengthened the foundation, and continued building with intention.

From Digital to Print

In 2023, WorkingMama released its first print edition in partnership with Canal Walk Shopping Centre, marking a significant shift from digital content to a fully-fledged media platform.

The move into print wasn’t about prestige. It was about credibility, permanence, and creating a tangible space where women’s stories and brands could live with context and authority.

Expansion and Strategic Collaborations

By 2025, WorkingMama had expanded its ecosystem through strategic collaborations, including broadcast partnerships with Afrikaap Radio, PR collaborations with VocalCord, and an official photography partnership with Laetitia Booysen for WorkingMama cover shoots.

These collaborations created multi-channel visibility and high-quality editorial exposure for brands and contributors alike.

The platform grew beyond content into a trusted space for storytelling, brand partnerships, and community engagement.

Bringing the Magazine to Life Through Events

Alongside its editorial growth, WorkingMama brought the magazine to life through its flagship events, including The Pink Carpet Event and The Wellness Edit, launched in 2023.

These curated experiences were designed to connect women, brands, and industry leaders in meaningful environments that reflected the magazine’s values of clarity, empowerment, and credibility.

Through panel discussions, curated features, immersive wellness experiences, and strategic collaboration, the events extended the WorkingMama platform beyond print and digital into real-world impact.

A Credible Media Platform Built with Intention

Today, WorkingMama operates as a registered business and trademarked brand, producing quarterly print editions, curated editorial features, exclusive events, and authority-driven brand partnerships designed not for fleeting exposure, but for lasting credibility.

Every milestone has been self-funded. Every growth phase built through consistency, structure, and long-term vision.

“Elaborate marketing isn’t what builds credibility,” Elize explains. “Context does. Stories do. Relationships do. WorkingMama was created to give ambitious women and aligned brands a space where visibility comes with substance.”

Beyond the Magazine

Beyond the magazine itself, Elize continues to grow the WorkingMama ecosystem through initiatives such as:

• Editorial and authority partnerships for brands

• Exclusive WorkingMama events

• Women Exchange, an exclusive, invitation-only circle designed to connect founders, leaders, and decision-makers through curated collaboration and strategic relationships

• Strategic sponsorship and media collaborations

Her leadership is shaped by both professional experience in HR, people development, and business management, and by the lived realities of building a business while raising a family.

Turning fifty wasn’t a slowing point.

It was a sharpening moment.

“I no longer chase visibility,” she says. “I build alignment. I build with intention. And I build with women who understand that success doesn’t come from noise, but from consistency and credibility.”

A Platform with Purpose

WorkingMama Magazine now stands as a platform for women who are serious about their growth, their work, and their impact.

It is not about curated perfection.

It is about real stories, strategic visibility, and building something meaningful together.

What began as a simple journal note has become a trusted media space connecting women, brands, and opportunities across industries.

And this is only the beginning.

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About the Founder

Elize Fisher is the Founder and Chief Editor of WorkingMama Magazine, based in Cape Town.

With a background in HR, contracts, and business management, and as a mother of three, she built WorkingMama as a credible media platform dedicated to inspiring, connecting, and empowering ambitious working women.

Through editorial storytelling, strategic partnerships, flagship events, and community-driven initiatives, Elize continues to shape WorkingMama into a trusted voice and commercial brand partner in the women’s lifestyle and entrepreneurship space. Photography: Laetitia Portrait Studio Makeup: Blush Makeup and Hair

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